“Morphing atmospheric pop through a smokey haunting new wave guitar” - Hard of Hearing Music


Hailing from Spain, Brazil and London, GHUM bring together a mesmerizing, diverse mix of grunge, cold wave and post-punk. Their flowing, organic sound forms the creative spark of their new EP, "The Coldest Fire" - recorded with producer Adam Jaffrey (Palace, Crows, Night Flowers). The EP takes GHUM into a hostile yet melodic new direction; fusing together gothic and post-punk influences such Soft Kill, Drab Majesty and the Cure with the more abrasive sound of early era PJ Harvey and Chelsea Wolfe. Crowned a ‘One to Watch’ by The Observer, GHUM's "intensity provides catharsis” and Metro has praised their “darkly dramatic” sound. The band have received extensive radio play across BBC Radio 6 Music, including a visceral live session for BBC Introducing and a much-coveted C-List playlist add on the station. Recent headline shows in London have all sold out, causing The Line Of Best Fit to describe discovering “a band on the rise" and "a live force to be reckoned” with.