NoSo is the project of LA-based singer-songwriter and guitarist Baek Hwong. Baek graduated from USC’s music dept (same program as King Princess & MUNA), and cites everything from Blood Orange, Ben Howard, ‘Born In The USA’, and 90’s k-pop as reference points. They were also a Tiny Desk Contest finalist in 2019. Their music grapples with the search for a sense of identity, overcoming imposter syndrome, and repressed memory.